FMCG products touch every aspect of our life. All regularly consume these products, and a considerable portion of their income is spent on these goods. Apart from this, the sector is one of the significant contributors of the Indian economy. This sector has shown extraordinary growth over the past few years; it has also registered growth during the recession. The rising digital connectivity in the country is driving the development of this sector.
The FMCG sector in India has become a space for intense competition. The market is highly fragmented, with roughly 50 percent share of unbranded and homemade products. The industry benefits from well-established distribution networks, low operating costs, straightforward availability of raw materials, and presence across the whole value chain.